Carney Direct Onboarding Display Ad Services

Data Onboarding

Presented by Carney Direct Marketing

Carney Direct Marketing, in partnering with one of the leading online DSPs (demand side platforms), is able to offer best in class real time bidding, algorithmic media buying and data management for contextual advertising, retargeting and data driven display advertising.

ONBOARDING = Target an Offline segment of your audience Online = POWER

Onboarding allows you to connect your offline date to online users. This is a powerful marketing tool as consumers are everywhere and often need to be touched a number of times in various channels. Demand is growing for successful direct response online campaigns. The use of offline response data has proven to be a key component to reaching success metrics. Our DSP partner is a leader in online advertising channels and specializes in bringing offline into the online world to increase ROI through the retargeting of offline data.

As a leader in this space, we can  help you and your clients create a onboarding test strategy that will evaluate the effectiveness of this new medium.

Online Display:

• Access the universe of digital media and audiences in one interface
• Optimize toward any measurable business goal with their patent-pending algorithm
• Gain transparent insights into what’s working and why
• Simplify execution of digital media campaigns

The Platform:

• Backed with over 50 years of experience, across 12 channels and global markets
• Over 70 billion impression delivered daily
• More than 1 Million QPS (Queries per Second)

Expectations:

• Total campaign management for higher portfolio ROI
• Advanced Audience Targeting from multi-channel response and behavioral history (online, offline and alternative data) – drive qualified traffic to your website
• Proprietary Profitability Scoring – insight into who is most likely to pay and use this to increase Customer Lifetime Value