Toronto ON

When it comes to providing local community information, no one does it better in Canada’s largest city than Metroland Media Toronto. A division of Metroland Media Group Ltd., Metroland Media Toronto publishes three community newspapers in Toronto neighbourhoods, reaching over half a million homes every week. Metroland Media Group Ltd. is a subsidiary of Torstar Corporation; Torstar was acquired in 2020 by Nordstar Capital, an entity owned by Toronto business leaders Jordan Bitove and Paul Rivett.

Known in the community as The North York Mirror, Scarborough Mirror and Etobicoke Guardian, these local newspapers reflect the lives of our readers by covering what’s important to them: The people and events in their own communities. Our oldest newspaper, The Etobicoke Guardian, has been serving the west side of the city since 1915! In every market we serve, our talented team of award-winning journalists search out all manner of stories and images to keep our readers up-to-date and well-informed. Each newspaper has a corresponding page on our toronto.com website: Etobicoke, North York and Scarborough.

The largest flyer distributor in the city, Metroland Media Toronto is proud to deliver for major retailers. In fact, in 2021, Metroland Media Toronto delivered more than 250 million flyers in the City of Toronto. The media business is bolstered by a full suite of online products and verticals, giving a potential advertiser a growing and diverse list of ways to reach customers, in a manner most appropriate to obtain the best shopping customer response possible. Whether a business is trying to reach every household in the city or just deliver a message to homes within a kilometre of a business location, we have a customized solution that will suit the need.