adMarketplace

adMarketplace is a search advertising marketplace. The privately held company is headquartered in New York City. adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014. Search advertising marketplaces represent a sizable but often overlooked segment of the Search Engine Marketing industry. adMarketplace was founded by James Hill in 2000. From 2003 to 2006, it was the exclusive search advertising platform for eBay; when that exclusivity ended, the company opened its platform to all advertisers and publishers. The immediate impact was a major downsize, with just seven employees at one point, but it then grew 50% in 2008 and reached 80 employees in 2011. In 2012, adMarketplace grew to 100 employees, and was named the 8th fastest growing company in New York by Crains. In 2014, adMarketplace was ranked one of the fastest growing technology companies in North America by Deloitte on their annual Fast 500 list, and in 2016 adMarketplace was among the first 100 companies approved for the Trustworthy Accountability Group (TAG) registry