The Guardian UK
The Guardian is a British daily newspaper. It was founded in Manchester in 1821 as The Manchester Guardian and changed its name in 1959, followed by a move to London. Along with its sister paper, The Guardian Weekly, The Guardian is part of the Guardian Media Group, owned by the Scott Trust Limited.
The trust was created in 1936 to "secure the financial and editorial independence of The Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of The Guardian free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for The Guardian the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in its journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK.
The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main newsprint sections have been published in tabloid format. In July 2021, the latest month for which figures are available, its print edition had a daily circulation of 105,134.
The newspaper is available online; it lists UK, US (founded in 2011), Australian (founded in 2013), European, and International editions, and its website has sections for World, Europe, US, Americas, Asia, Australia, Middle East, Africa, New Zealand, Inequality, and Global development. It is published Monday-Saturday, though from 1993 to 2025, The Observer served as its Sunday sister paper.
Categories: Advertising, Arts & Entertainment, Automotive, Books & Literature, Business, Careers, Hobbies & Interests, International News, Job Fairs, Job Search, Law, Gov't & Politics, Legal Issues, Local News, Music, National News, News, Politics, Radio, Sports, Television
Bionic ID: 446767
Advertising Options
Below are The Guardian UK advertising placement options to consider in your media planning and media buying.
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Audience Advertising
- Audience
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Audio Advertising
- Audio
- Pre-roll/Mid-roll - Audio - £ 70.00 CPM
- Sponsored - Audio - £ 90.00 CPM
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E-Newsletter Advertising
- Art Weekly - Monthly Display cost - Newsletter - £ 5,826.41 /month
- Art Weekly - Monthly Sponsorship cost - Newsletter - £ 10,826.41 /month
- Bookmarks - Monthly Display cost - Newsletter - £ 17,994.37 /month
- Bookmarks - Monthly Sponsorship cost - Newsletter - £ 22,994.37 /month
- Business Today - Monthly Display cost - Newsletter - £ 22,280.72 /month
- Business Today - Monthly Sponsorship cost - Newsletter - £ 27,280.72 /month
- Design Review - Monthly Display cost - Newsletter - £ 673.33 /month
- Design Review - Monthly Sponsorship cost - Newsletter - £ 5,673.33 /month
- Down to Earth - Monthly Display cost - Newsletter - £ 32,521.81 /month
- Down to Earth - Monthly Sponsorship cost - Newsletter - £ 37,521.81 /month
- Fashion Statement - Monthly Display cost - Newsletter - £ 2,301.49 /month
- Fashion Statement - Monthly Sponsorship cost - Newsletter - £ 7,301.49 /month
- Film Weekly - Monthly Display cost - Newsletter - £ 5,948.25 /month
- Film Weekly - Monthly Sponsorship cost - Newsletter - £ 10,948.25 /month
- First Edition - Monthly Display cost - Newsletter - £ 93,441.92 /month
- First Edition - Monthly Sponsorship cost - Newsletter - £ 98,441.92 /month
- Hear Here - Monthly Display cost - Newsletter - £ 3,844.83 /month
- Hear Here - Monthly Sponsorship cost - Newsletter - £ 8,844.83 /month
- Inside Saturday - Monthly Display cost - Newsletter - £ 2,048.90 /month
- Inside Saturday - Monthly Sponsorship cost - Newsletter - £ 7,048.90 /month
- Moving the Goalposts - Monthly Display cost - Newsletter - £ 478.10 /month
- Moving the Goalposts - Monthly Sponsorship cost - Newsletter - £ 5,478.10 /month
- Pushing Buttons - Monthly Display cost - Newsletter - £ 1,236.97 /month
- Pushing Buttons - Monthly Sponsorship cost - Newsletter - £ 6,236.97 /month
- Sleeve Notes - Monthly Display cost - Newsletter - £ 3,692.63 /month
- Sleeve Notes - Monthly Sponsorship cost - Newsletter - £ 8,692.63 /month
- TechScape - Monthly Display cost - Newsletter - £ 4,333.47 /month
- TechScape - Monthly Sponsorship cost - Newsletter - £ 9,333.47 /month
- The Breakdown - Monthly Display cost - Newsletter - £ 1,626.17 /month
- The Breakdown - Monthly Sponsorship cost - Newsletter - £ 6,626.17 /month
- The Fiver - Monthly Display cost - Newsletter - £ 68,874.30 /month
- The Fiver - Monthly Sponsorship cost - Newsletter - £ 73,874.30 /month
- The Guardian Headlines UK - Monthly Display cost - Newsletter - £ 318,905.66 /month
- The Guardian Headlines UK - Monthly Sponsorship cost - Newsletter - £ 323,905.66 /month
- The Guide - Monthly Display cost - Newsletter - £ 6,366.43 /month
- The Guide - Monthly Sponsorship cost - Newsletter - £ 11,366.43 /month
- The Long Read - Monthly Display cost - Newsletter - £ 24,035.75 /month
- The Long Read - Monthly Sponsorship cost - Newsletter - £ 29,035.75 /month
- The Recap - Monthly Display cost - Newsletter - £ 1,419.92 /month
- The Recap - Monthly Sponsorship cost - Newsletter - £ 6,419.92 /month
- The Spin - Monthly Display cost - Newsletter - £ 1,587.56 /month
- The Spin - Monthly Sponsorship cost - Newsletter - £ 6,587.56 /month
- The Upside - Monthly Display cost - Newsletter - £ 2,849.35 /month
- The Upside - Monthly Sponsorship cost - Newsletter - £ 7,849.35 /month
- Word of Mouth - Monthly Display cost - Newsletter - £ 5,435.69 /month
- Word of Mouth - Monthly Sponsorship cost - Newsletter - £ 10,435.69 /month
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Native Advertising
- Fabric standard or video - Exclusive (native) - £ 90.00 CPM
- Interscroller - Exclusive (native) - £ 60.00 CPM
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Newspaper Advertising
- 1/3 Page
- 1/4 Page
- 1/6 Page
- Cover sites - Feast, Saturday
- Coverwrap - Other news sections excluding G2
- DPS - £ 32,400.00 Each
- DPS - Feast, Saturday - £ 17,000.00 Each
- DPS - G2 - £ 14,400.00 Each
- DPS - Guardian Weekly - £ 16,000.00 /week
- DPS - Other news sections excluding G2 - £ 22,400.00 Each
- Full Page - £ 18,000.00 Each
- Half Page - £ 11,000.00 Each
- IFC - Feast, Saturday - £ 12,000.00 Each
- Junior Page - £ 9,000.00 Each
- OBC - £ 21,600.00 Each
- OBC - Feast, Saturday - £ 12,000.00 Each
- Page - Feast, Saturday - £ 9,000.00 Each
- Page - G2 - £ 8,000.00 Each
- Page - Guardian Weekly - £ 9,000.00 /week
- Page - Other news sections excluding G2 - £ 12,600.00 Each
- Per Column Inch
- Strip - £ 5,000.00 Each
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Other Advertising
- News
- Sponsorship products
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Podcast Advertising
- Podcast
- Pre-roll/Mid-roll - Podcast - £ 70.00 Per Spot
- Sponsored - Podcast - £ 90.00 Per Spot
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Radio Advertising
- Radio Spot
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Television Advertising
- Television
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Video Advertising
- Outstream video - £ 50.00 CPV
- Pre-roll video - £ 60.00 CPV
- Video
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Online Display Advertising
- 300x250 - Medium Rectangle - £ 46,000.00 CPM
- 970x250 - Billboard - £ 46,000.00 CPM
- Bespoke responsive formats - £ 80,000.00 CPM
- Business, Money, Travel - Contextual targeting DMPUs and Billboards - £ 70.00 CPM
- Business, Money, Travel - Contextual targeting MPUs and Leaderboards - £ 60.00 CPM
- Job Post
- Lifestyle, Technology, Environment, Culture - Contextual targeting DMPUs and Billboards - £ 65.00 CPM
- Lifestyle, Technology, Environment, Culture - Contextual targeting MPUs and Leaderboards - £ 55.00 CPM
- News, Sport, Media, Education, Science - Contextual targeting DMPUs and Billboards - £ 60.00 CPM
- News, Sport, Media, Education, Science - Contextual targeting MPUs and Leaderboards - £ 50.00 CPM
- Run of site - Contextual targeting DMPUs and Billboards - £ 30.00 CPM
- Run of site - Contextual targeting MPUs and Leaderboards - £ 20.00 CPM
Learn More
To learn more about the The Guardian UK program, submit a request for information. Your request will be sent immediately to the Guardian News and Media Limited ad sales team.
Place an Order
To place an order, contact The Guardian UK or order electronically through Bionic Media Buying Software using ID 446767.