Superior Livestock Auction

In 1987, Superior Livestock Auction introduced satellite video marketing to the nation's livestock industry and forever changed the way load-lots of cattle are marketed. Now, Superior is the largest cattle marketing network in North America; marketing nearly two million head of cattle annually. Superior is well respected as a leader in industry innovation and the use of state-of-the-art technologies. With over 400 representatives across the United States, Superior provides a full-service, nationally positioned cattle marketing solution that serves both buyers and sellers.

Sellers have the opportunity to market cattle to a nationwide base of over 8,000 active buyers. Each lot is filmed in its current domestic location and uploaded to Superior’s website. Unlike conventional livestock marketing methods, buyers then have the opportunity to visually assess and select lots individually--with access to current EPDs and other data--by means of the Internet.

Load lots of country-fresh cattle are sold on contract for immediate-to-future delivery using the most accurate form of price discovery available: competitive bidding from multiple buyers around the nation. The strength of Superior's national presence exposes prices without regard to local climate conditions or demand.

Superior conducts bi-weekly satellite video auctions broadcast on Dish Network channel 997, weekly video auctions each Thursday morning, and our 24/7 internet auction listing, "The Country Page." These options provide an opportunity for both buyers and sellers to take advantage of current market conditions.