Priceline.com
Priceline was founded in 1997 on the back of a brilliant original idea. Airlines regularly flew only two-thirds full, with millions of seats empty. A million hotel rooms might go unused every night. We thought, what if we harnessed the Internet to drive demand, filling those planes and hotels? And what if customers could make an offer – name their own price - rather than pay the full fare?
The airlines were skeptical. One seasoned executive straightforwardly told our founder Jay Walker that they’d be better off if Jay was “hit by a bus.” Jay conceded that a bus might get him, but the Internet wasn’t going away. The airlines needed it, even if they were wary of it.
One reason for airline skepticism was their desire to not disrupt pricing. In fact, that’s what “priceline” means. The “price line” is a point airlines didn’t want to sell below; if they sold seats at full price in one place, but put them on sale elsewhere, no one would pay full price.
We saw a way around that. We knew there was a tremendous amount of demand that wasn’t being met – millions of people who wanted to travel, but wanted to pay less. If we let consumers bid for a seat, and the airlines accepted that bid privately, the “price line” would remain intact.
Categories: Advertising, Africa, Air Travel, Australia & New Zealand, Bed & Breakfasts, Budget Travel, Business, By US Locale, Canada, Careers, Caribbean, Cruises, Eastern Europe, Europe, France, Greece, Hotels, Italy, Japan, Job Fairs, Job Search, Mexico & Central America, South America, Theme Parks, Travel, United Kingdom
Bionic ID: 453919
Advertising Options
Below are Priceline.com advertising placement options to consider in your media planning and media buying.
-
Audience Advertising
- Audience
-
E-Newsletter Advertising
- 300x250 - Product Email Confirmation
- 970x250 - Product Email Marquee
- E-Newsletter
-
Mobile Display Advertising
- 141x260 - Index / Hotel Search Results Mobile
- 217x114 - Hotel Search Results In-line Native Unit Mobile
- 300x250 - Product Homepage Mobile
- 320x50 - Mobile
- 416x200 - Hotel Search Results Branded Filte Mobile
- 970x550 - Product Email Marquee Mobile
-
Native Advertising
- 217x114 - RC.com Search Results In-Line Native Unit
- Index / Hotel Search Results
- Priceline Travel Exchange - Native Units
-
Other Advertising
- Sponsorships
-
Search Advertising
- Search
-
Social Advertising
- Facebook Post
- Instagram Post
- Organic Social Post
- Sponsored Social Post
- Twitter Post
-
Video Advertising
- Youtube Post
-
Online Display Advertising
- 160x600 - Priceline Travel Exchange - Display Audience Extension
- 160x600 - Vacation Package Search Results
- 160x600 - Wide Skyscraper Search Result
- 217x114 - Air Search Results In-Line Native Unit
- 217x114 - Hotel Search Results In-line Native Unit
- 300x250 - Medium Rectangle Search Result
- 300x250 - Priceline Travel Exchange - Display Audience Extension
- 300x250 - Product Homepage
- 300x250 - Product Homepage Hero & Companion Banner Sponsorships
- 300x600 - Half Page Search Result
- 300x600 - Priceline Travel Exchange - Display Audience Extension
- 300x600 - Vacation Package Search Results
- 320x50 - Priceline Travel Exchange - Display Audience Extension
- 416x200 - Air Search Results Branded Filter
- 416x200 - Hotel Search Results Branded Filte
- 474x200 - Product Homepages Native Unit
- 544x400 - Marketing Tout
- 560x142 - Index / Hotel Search Results
- 600x200 - Homepage Right Promo Box
- 728x90 - Leaderboard Search Result
- 728x90 - Priceline Travel Exchange - Display Audience Extension
- Job Post
Learn More
To learn more about the Priceline.com program, submit a request for information. Your request will be sent immediately to the Booking Holdings ad sales team.
Place an Order
To place an order, contact Priceline.com or order electronically through Bionic Media Buying Software using ID 453919.