99.1 FM WPLR New Haven CT

WPLR (99.1 MHz, also known as "99.1 PLR" or Connecticut's No. 1 Rock Station). licensed to New Haven, Connecticut, is a mainstream rock station owned by Connoisseur Media as of May 10, 2013.The station's playlist includes rock music from the 1970s to the early 2000s.

The station, which first went on the air in 1948 as WNHC-FM,[4] has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s.

The physical location of the station has also changed as the studios are now co-located with other Connoisseur radio stations on Wheelers Farms Road in Milford. Previously, the studios were located on Dixwell Avenue in Hamden and prior to that the offices and studios were located on Chapel Street in New Haven. The station's transmitter is on Madmare Mountain in Hamden near the WTNH transmitter site.