Medical Laboratory Observer
Reaches 90,292 People per Month
Established in 1969, Medical Laboratory Observer (MLO) connects clinical laboratory professionals with peer-authored articles, continuing education (CE) courses, lab management tips, new testing techniques in molecular diagnostics, infection prevention, oncology and pathology practices, regulatory updates, industry trends, and new product reviews.
A multimedia resource, MLO delivers nine print magazines and digital editions per year, daily e-newsletters (LABline), monthly product spotlights, and a comprehensive website for lab professionals working in hospitals, group practices, physicians’ offices, public health and independent labs, as well as blood banks, medical schools, freestanding emergency care centers, group purchasing organizations, and HMO/PPOs.
MLO also publishes Clinical Laboratory Reference (CLR), an annual buyers guide, mailed to subscribers each August. An annual subscription is free to qualified clinical professionals.
Categories: Science
Bionic ID: 471642
Advertising Options
Below are Medical Laboratory Observer advertising placement options to consider in your media planning and media buying.
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E-Newsletter Advertising
- E-Newsletter
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Magazine Advertising
- 1/2 PAGE HORIZONTAL - $ 4,200.00 Each
- 1/2 PAGE ISLAND - $ 4,200.00 Each
- 1/2 PAGE VERTICAL - $ 4,200.00 Each
- 1/3 PAGE HORIZONTAL - $ 3,635.00 Each
- 1/3 PAGE ISLAND - $ 3,635.00 Each
- 1/3 PAGE VERTICAL - $ 3,635.00 Each
- 1/4 PAGE - $ 3,055.00 Each
- 2/3 PAGE - $ 5,603.00 Each
- BLEED
- FULL PAGE - $ 7,005.00 Each
- FULL PAGE SPREAD - $ 13,458.00 Each
- LIVE
- NON-BLEED
- TRIM
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Mobile Display Advertising
- 300x300 - Rectangle
- 300x600 - Half Page
- 728x90 - Leaderboard
- 970x250 - Billboard
- Billboard Flex
- Expanding Half Page
- Expanding Rectangle
- In-Article Flex
- In-Article Premium
- Reskin
- Sticky Leaderboard
- Welcome Ad
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Native Advertising
- Native Ad
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Other Advertising
- Connected TV
- Event
- Webiners
- White Papers
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Social Advertising
- Facebook post
- Linkedin post
- Pintrest post
- Twitter post
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Video Advertising
- Billboard Video
- Explainer Video
- In-article Video
- In-banner Video
- Product Video
- Video
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Online Display Advertising
- 300x300 - Rectangle
- 300x600 - Half Page
- 600x100 - Display
- 728x90 - Leaderboard
- 970x250 - Billboard
- Billboard Flex
- Expanding Half Page
- Expanding Rectangle
- In-Article Flex
- In-Article Premium
- Reskin
- Sticky Leaderboard
- Welcome Ad
Learn More
To learn more about the Medical Laboratory Observer program, submit a request for information. Your request will be sent immediately to the Endeavor Business Media ad sales team.
Place an Order
To place an order, contact Medical Laboratory Observer or order electronically through Bionic Media Buying Software using ID 471642.