Shift

Meet your car concierge. Test drives, delivered. A better price. Expert car help without pushy sales tactics. Quality certified. Financing available. GraphEffect, a startup that until now has focused on social media advertising, is launching a new collaboration platform today called Shift.com. CEO James Borow said Shift.com emerged from the GraphEffect team’s frustrating experiences trying to collaborate with other organizations, something that was “amplified by the struggles we saw on the marketing agency side.” (After all, there are usually multiple companies working together on an ad campaign.) At the same time, he argued that Shift.com shouldn’t just be useful for marketers, but instead serve as a much broader platform for business collaboration.