KPMR TV Santa Barbara CA

KPMR (channel 38) is a television station licensed to Santa Barbara, California, United States, serving the Central Coast of California as an affiliate of the Spanish-language network Univision. It is owned by Entravision Communications.

On May 23, 1997, the Federal Communications Commission (FCC) granted a construction permit to Coast TV to build a full-service television station on channel 38 to serve Santa Barbara and California's Central Coast. Originally identified by its application identification, "840720 kg", the station took call letters KPMR in February 1998. Entravision Communications acquired the station from Coast TV in a deal finalized in January 2001, and applied for a license for the station a month later, bringing the station on the air under program test authority as a Univision affiliate. The FCC granted the license on April 12, 2002.