WISC TV Madison WI

WISC-TV (digital channel 50 or PSIP virtual channel 3) is the CBS affiliate television station for Madison, Wisconsin. The station is the flagship station of Madison-based Morgan Murphy Media, and has been affiliated with CBS since its launch on June 24, 1956. The station airs regular local and CBS programming on digital channel 3.1 and also operates TVW, a MyNetworkTV affiliate, on digital channel 3.2 (which is also carried on local cable TV and DIRECTV in the Madison market). The two stations share studios located on Raymond Road in Madison, and its transmitter is located on Mineral Point Road in the city's Middleton Junction section.

Outside of the CBS network schedule, syndicated programming on WISC-TV includes The Dr. Oz Show, and Entertainment Tonight. WISC was home to ESPN Plus broadcasts of Wisconsin Badger sports before the syndicator's relationship with the Big Ten Conference ended in 2007.

In addition to its normal morning, noon, 5 p.m., 6 p.m. and 10 p.m. newscasts, WISC airs "News 3 Live at Four," a one-hour newscast which is largely devoted to non-headline news and features that focus on the community and the people of Madison, Dane County, and southern Wisconsin. Live at Four originally aired at 5 p.m., but moved to 4 p.m. in October 2015 to expand to one hour. In April 2011, WISC began offering free on demand segments of their newscasts on the Roku digital video player. WISC-TV also produces a 9 p.m. newscast for Fox affiliate WMSN-TV, under a news share arrangement that began on January 1, 2012 (before then, WMSN had aired a newscast from WKOW since 1999, while WISC had produced a 9 p.m. newscast for TVW since 2004).