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Dallas Love Field Airport

Dallas Love Field (DAL) was commissioned on October 19, 1917 as a training base for the U.S. Army Air Service during World War I. The airport is named for Army Lieutenant Moss Lee Love, who perished during flight training. Lt. Love had no connection to Dallas, but it was the norm at the time to honor Army aviators who perished in flight.

After World War I, Love Field continued as a military air base until the City of Dallas purchased it in 1927, clearing the way for civilian use. Its first paved runways were completed in 1932 and commercial air service grew throughout the 1930s.

The airport played an extensive role for the military once again during the World War II years of the early 1940s and then saw expansive growth as a passenger airport during the post-war boom. By 1965, the airport had new terminals and its second parallel runway.

In 1964, the FAA mandated the cities of Dallas and Fort Worth come to an agreement to build a major airport to serve the entire DFW Metroplex. Dallas-Fort Worth International Airport’s opening in 1974 came on the heels of Love Field’s busiest year to date in 1973 and was meant to effectively end passenger service at Love Field.

The airport saw its slowest year in 1974 and even opened an ice rink and video arcade as the Love Entertainment Complex to maintain revenue. Love Field appeared on its way to closure, but the founding of Southwest Airlines in 1971 continued to breathe life in to Love Field as the fledgling airline refused to move its operations to DFW Airport.

After a lengthy legal battle among multiple parties, the Wright Amendment was instituted to restrict the operations of passenger aircraft at Dallas Love Field to locations within Texas and the neighboring states of Arkansas, Louisiana, Oklahoma and New Mexico.

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Bionic ID: 507197

Advertising Options

Below are Dallas Love Field Airport advertising placement options to consider in your media planning and media buying.

  • Billboard Advertising

    • Billboard
  • E-Newsletter Advertising

    • E-Newsletter
  • Kiosk Advertising

    • Kiosk
  • Social Advertising

    • Facebook Post
    • Instagram Post
    • LinkedIn Post
    • Twitter Post
  • Video Advertising

    • YouTube Post
  • Online Display Advertising

    • Online Display

Learn More

To learn more about the Dallas Love Field Airport program, submit a request for information. Your request will be sent immediately to the Lamar Alliance Airport Advertising ad sales team.

Place an Order

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