Carney Direct Consumer Audiences

Carney Direct Audiences - Consumer Masterfile - Want to be sure you're maximizing visibility and optimizing return? Add onboarded cross device digital display to the mix! Via Desktop, Mobile, Facebook, Instagram, Streaming Audio, Video and more!

The base CPM includes all deployments, analysis and reporting.

1. Create your ideal direct target audience - whether based on your own internal analytics or modeling, Carney is able to provide these services for you as well - select B2B and/or Consumer audiences with key demographics and intent behavior.

2. Initial email deployment to the broad target audience. Read the results, refine your second email message, and amplify the original target audience/further tailor it based on measured learnings. Third email deployment is a strong closing message to each subaudience - the opens/clickers and a custom call to action for the non-opens.

3. Combine all reporting from the campaign to now append contact data for the entire audience which is available for more emailing, direct mail or telemarketing spanning the complete spectrum - sales ready leads you’ve generated all the way across to the non-engaged broad recipients.

Recommended Usage: Catalog, Publications, Retail, Apparel, Fundraisers, Homeowners, Renters, Sports, Financial, Educational, Mortgage, Insurance, Travel, and more.

Consumer Buyer Selects ($15.00/M)
Apparel Children 
Apparel Men 
Apparel Men Big And Tall 
Apparel Women 
Apparel Women Petite 
Apparel Women Plus Sizes 
Apparel Young Men 
Apparel Young Women 
Audio Books And Music Buyer 
Auto Parts Buyer 
Beauty Cosmetics 
Books and Magazines 
Children Products 
Gardening Products 
Health And Beauty Products 
High End Appliances 
Hunting and Shooting Products 
Jewelry 
Lifestyles/Interests/Passions Buyer 
Luggage 
Mail Order Buyer 
Mail Order Responder 
Online Purchasing Indicator 
Photography And Video Equipment Buyer 
Religious/Inspirational Buyer 
Sports And Leisure Buyer 
Value Priced General Merchandise

Consumer Credit Card User ($15.00/M)
Premium Card 
Bank Card 
Upscale Department Card 
Credit Card 
Travel/Entertainment Card 
Gas/Department/Retail Card 
Credit Card Unknown 
Mastercard Gold Premium 
Membership Clubs 
Discover Gold Premium 
Discover Regular 
Gas/Retail Regular 
Mastercard Regular 
Credit Card New Issue 
Visa Gold Premium 
Visa Regular 
American Express Gold Premium 
American Express Regular 
Gas/Retail Gold Premium

Consumer Donor Selects ($15.00/M)
Donation Contribution 
Mail Order Donor 
Charitable Donation 
Animal Welfare Charitable Donation 
Arts Or Culture Charitable Donation 
Children Charitable Donation 
Environment OR Wildlife Charitable Donation 
Environment Issues Charitable Donation 
Health Charitable Donation 
International Aid Charitable Donation 
Political Charitable Donation 
Political Conservative Charitable Donation 
Political Liberal Charitable Donation 
Community Charities 
Religious Charitable Donation 
Veteran Charitable Donation 
Other Charitable Donation

Consumer Interest Selects ($15.00/M)
Arts 
Arts And Antiques 
Auto Work 
Aviation 
Avid Collector 
Board Games And Puzzles 
Boating/Sailing 
Camping 
Career Interest 
Cat Owner 
Children Interests 
Collectibles Antiques 
Collectibles Coins 
Collectibles General 
Collectibles Lifestyle Interests And Passions 
Collectibles Military Weaponry 
Collectibles Sports And Memorabilia 
Collectibles Stamps 
Collectibles Art 
Collectibles Grouping 
Computing Home Office 
Cooking Grouping 
Cooking General 
Cooking Gourmet 
Crafts 
Cruise Vacations 
Diet And Weight Loss 
Dog Owner 
Domestic Travel 
Education Online 
Exercise Aerobic 
Exercise Running/Jogging 
Exercise Walking 
Fishing 
Outdoors Grouping 
Food And Wines 
Gambling 
Golf 
Health And Medical 
Home And Gardening 
Home Furnishings And Decor 
Home Improvement Grouping 
Home Improvement/DIY 
House Plants 
Hunting/Shooting 
Interest Career Improvement 
Interest In Christian Families 
Interest In Grandchildren 
Interest In Parenting 
Interest In Pets 
International Travel 
Interest In Equestrian 
Knitting/Needlework 
Motorcycling 
Musical Instruments 
Nascar 
Natural Foods 
Other Pet Owner 
Photography 
Scuba Diving 
Self Improvement 
Smoking 
Snow Skiing 
Telecommunications 
Tennis 
Travel 
Woodworking 
Working Women

Consumer Mortgage Data ($15.00/M)
Most Recent Mortgage Type 
Type of loan 
Community Development Authority 
Conventional 
FHA 
Private Party Lender 
Small Business Administration 
VA 
Wrap-Around Mortgage

Consumer Mortgage Type ($15.00/M)
Rate of Loan 
Adjustable 
Balloon 
Fixed

Consumer Reading Interests ($15.00/M)
Audio Books 
Current Affairs 
Financial/Newsletter Subscribers 
General 
History/Military 
Magazines 
Religious 
Science Fiction 
Science/Space

Consumer Second Mortgage Data ($15.00/M)
Type of Loan 
Community Development Authority 
Conventional 
FHA 
Private Party Lender 
Small Business Administration 
VA 
Wrap-Around Mortgage

Consumer Second Mortgage Type ($15.00/M)
Rate of Loan 
Adjustable 
Balloon 
Fixed

Consumer Spectator Sports ($15.00/M)
Spectator Sports Auto/Motorcycle/Racing 
Spectator Sports TV 
Spectator Sports Football 
Spectator Sports Baseball 
Spectator Sports Basketball 
Spectator Sports Hockey 
Spectator Sports Soccer