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98.1 FM WTXT Tuscaloosa, AL

WTXT (98.1 FM, "98 TXT") is a country music-formatted radio station licensed to Fayette, Alabama, with studios in Tuscaloosa; the station is owned by iHeartMedia, Inc. WTXT serves Tuscaloosa and west-central Alabama and most of east-central Mississippi with an ERP of 100,000 watts.

 

Cities in WTXT's primary coverage area include Tuscaloosa, Fayette, and Aliceville in Alabama and Columbus, Starkville and West Point in Mississippi. The station's signal also covers most of the western suburbs of Birmingham (e.g., Bessemer, Fairfield, Hueytown).

 

During the 1980s the callsign was WHKW and the format was Top 40/CHR. WHKW is Tuscaloosa's dominant affiliate for Rick Dees Weekly Top 40. During the early 1990s, the callsign changed to WTXT and the country music format was adopted. Syndicated programming includes The Bobby Bones Show and After Midnite with Blair Garner hosted by Blair Garner from Premiere Radio Networks.

 

In 2006, WTXT added Clear Channel radio hosts Big D and Bubba to morning drive and Wild Bill Seckbach to afternoon drive. In 2014, Bobby Bones was added to the morning lineup. WTXT positions itself as 98 TXT, Tuscaloosa's Country.

 

On April 27, 2011, following massive severe weather, WTXT's 860 foot broadcast tower in Echola, Alabama was destroyed. In the Fall of 2012, WTXT began broadcasting at full-power from a new tower at the same site.

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Bionic ID: 629891

Advertising Options

Below are 98.1 FM WTXT Tuscaloosa, AL advertising placement options to consider in your media planning and media buying.

  • E-Newsletter Advertising

    • E-Newsletter
  • Other Advertising

    • Event
  • Podcast Advertising

    • Podcast
  • Radio Advertising

    • WTXT Radio Spot
  • Social Advertising

    • Facebook post
    • Instagram post
    • Twitter post
  • Video Advertising

    • YouTube Post
  • Online Display Advertising

    • 300x250 - Medium Rectangle - 300x250
    • 300x600 - Half Page
    • 728x90 - Leaderboard - 728x90
    • Job Post

Learn More

To learn more about the 98.1 FM WTXT Tuscaloosa, AL program, submit a request for information. Your request will be sent immediately to the iHeartMedia, Inc. ad sales team.

Place an Order

To place an order, contact 98.1 FM WTXT Tuscaloosa, AL or order electronically through Bionic Media Buying Software using ID 629891.

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