Today's Parent

Today's Parent is a trusted North American destination for parenting resources, reaching six million readers monthly through inspirational storytelling, curated product recommendations and expert advice.

As a safe place to land—and sometimes, a fun place to climb—Today's Parent delivers well-researched, straightforward advice from expert sources, stories from real families and trusted product recommendations.

Founded in 1984 by Beverly Topping as a 48-page, saddle-stitched booklet distributed through doctors' offices, Today's Parent was created as a trusted resource for parents. The magazine quickly gained popularity thanks to its approachable, research-based content. Over the years, it expanded to cover a wide range of parenting topics, including pregnancy, child development, family life, education and health. In March 2019, Today's Parent was acquired by SJC as part of its purchase of Rogers Media's publishing division, marking a new era for the brand.

The modern Today's Parent speaks to parents in a fun, friendly voice with a positive attitude—never preaching, never pretending to have all the answers. We don't dictate what's right or wrong. With expert advice, first-person stories and vetted product recommendations, we help you discover the philosophies and ideas that feel like home to you.

Today's Parent covers all stages of the parenting journey, including trying to conceive, pregnancy, and developmental milestones and advice right through the teen years. Our content spans essential parenting topics including sleep, health and nutrition, safety, travel and family-friendly destinations, child development and education, mental health and family dynamics and family finance.