What to Expect

What to Expect is the world’s best-known, most trusted pregnancy and parenting brand. The What to Expect brand mission drives everything we do, and it's as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies." What to Expect's app and website are produced by What to Expect's founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians and other pregnancy and parenting health experts. Our team is committed to high standards of objectivity, accuracy and relevancy in coverage, and adheres to the quality standards set forth by the Trust Project.

Empowering, positive, personalized and relevant, What to Expect offers must-have information, support and community for every step of the parenting journey, from preconception and pregnancy to the baby years and beyond. Here's a look at what we do to meet the needs of today's parents and parents-to-be:

Millions of parents and parents-to-be visit the What to Expect website every month for medically reviewed answers to their questions about pregnancy and parenting, delivered with empathy, warmth and a sense of humor — plus, a vibrant community that’s millions of moms strong. With a new community post every 3 seconds, we're proud to say that What to Expect is the most supportive and empowering digital community for moms.