Truck & Business 261

The teams are running at full speed. There is no shortage of ideas. The projects are taking shape. The partners trust us. Six months after MMM Business Media was acquired by TRANSPORTMEDIA, we are delighted to be able to draw up an extremely positive balance. One thing is certain: the complementarity between the two entities speaks for itself, both in terms of the teams and the products. The Truck & Transport Show will therefore be the cradle of the repositioning – we would even dare to use the word 'rebirth' – of our two leading transport magazines, TRANSPORT MANAGEMENT and TRUCK & BUSINESS. Just like Volvo trucks and Volkswagen, which combine two strong brands, we want to promote our two magazines in an autonomous and complementary way in order to offer the transport community even greater added value. TRUCK & BUSINESS is responsible for analyses, surveys and management: it is aimed at the largest Belgian transporters but also at their customers, the forwarders, and does everything it can to build a constructive dialogue between the two branches of our sector. The magazine has also been enriched in terms of content, is closer to its readers and pays even more attention to expertise. To help hauliers Understand the context in which they do business, to help them Do business in the best possible conditions and to Surprise them with unpublished information and analyses. TRANSPORT MANAGEMENT, for its part, is aimed at small and medium-sized enterprises and driver-entrepreneurs, who are repeatedly forgotten in the communication sphere of the transport sector. This magazine in a larger, more lifestyle format gives priority to reports on the ground, human experiences, etc. and pays particular attention to photography. You can discover all this during two major events at the beginning of 2017. Firstly, the Salon Truck & Transport, where we will have a 'Live Studio' on our stand. And secondly, the Transport & Logistics Awards (*) on 23 February at Tour & Taxi. 1,200 players from the Belgian transport sector will come together there to celebrate the 25th anniversary of the Haulier of the Year. So there are many surprises waiting for you…