Aka Skidor

Ever since Ingemar Stenmark won his first World Cup victory in Madonna di Campiglio in 1974, Åka Skidor has been an essential part of Swedish downhill skiing. Both for the readers and for a trend-sensitive industry. What is written in Åka Skidor is what applies when it comes to travel destinations, gadgets, profiles and trends. No one who is anything, or wants to be anything in Swedish downhill skiing, misses an issue of Åka Skidor. No one who sees themselves as a true skier ignores what is written in Åka Skidor. According to the latest Orvesto, the paper magazine (eight issues per year) has almost 70,000 readers. A number that, despite the problems of many other paper magazines today, is actually increasing. This is because Åka Skidor, the paper edition, is like a vinyl record – a slightly better feeling than the clinical streaming. Of course, the magazine also exists digitally with many more readers and interactions. But the editorial team is very proud that Åka Skidor is the only ski magazine that has been published continuously in print since 1974.