International Inbound Travel Association (IITA)

The International Inbound Travel Association (IITA) is the nonprofit trade association for international inbound travel to the United States. IITA members include U.S. inbound operators, DMOs (destination marketing organizations) and suppliers (accommodations, transportation, attractions, restaurants, etc.) from across the country.

IITA inbound operators (also known as receptive tour operators or DMCs - destination management companies) are U.S.-based companies that market and sell USA travel products to international travel buyers, including tour operators, wholesalers, travel agents and other travel producers. IITA inbound operators provide a variety of travel services throughout the U.S. for group, FIT (foreign independent travelers), and MICE (meetings, incentive conferences and exhibitions) markets. A tour operator shall be considered an inbound operator when the majority of its revenue is derived from inbound international travel to the United States.