WMYA-TV ANDERSON, SC

WMYA-TV (channel 40) is a television station licensed to Anderson, South Carolina, United States, serving Upstate South Carolina and Western North Carolina as a de facto owned-and-operated station of the digital multicast network Roar.

It is owned by Cunningham Broadcasting and operated under a local marketing agreement (LMA) by Sinclair Broadcast Group, owner of Asheville, North Carolina–based ABC/MyNetworkTV affiliate WLOS (channel 13). However, Sinclair effectively owns WMYA-TV, as the majority of Cunningham's stock is owned by the family of deceased group founder Julian Smith. The nominal main studio for WMYA-TV is the WLOS news bureau on Villa Road in Greenville, South Carolina; WMYA-TV's transmitter is located in Fountain Inn, South Carolina.

Founded as WAIM-TV in 1953, the station primarily broadcast local network programming to Anderson and the far western Upstate, serving as an affiliate of ABC and CBS after 1956. However, it lost the ABC affiliation at the start of 1979. An attempted relaunch as a full-market independent station failed after six months, leading to more than five years of silence. It reemerged as WAXA and had more success serving the market, including two years as the region's first Fox affiliate. However, after the death of its owner in 1987 and more than a year off the air, the station was sold to WLOS for use as a rebroadcaster to reach areas of the Upstate that its Asheville-centric signal could not. In 1995, WLOS converted WAXA to separate programming as independent WFBC-TV. It then became an affiliate of The WB and later MyNetworkTV. Its programming was moved to a subchannel of WLOS in 2021, leaving WMYA to rebroadcast national digital subchannels. In 2022, the station became the ATSC 3.0 (NextGen TV) transmitter for upstate South Carolina; its subchannels are now transmitted by other local stations on its behalf.