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La Capital

La Capital is a daily Spanish-language newspaper edited and published in Rosario, province of Santa Fe, Argentina. It was founded on November 15, 1867, and it is the oldest Argentine newspaper still in circulation, which has gained it the title of Decano de la Prensa Argentina ("Dean of the Argentine Press").

 

The name was chosen by its founder, Ovidio Lagos, as a political statement on the part of those, including him, who were lobbying to move the capital of the federal government to Rosario. Rosario was in fact declared the capital three times by Congress, only to face presidential vetoes each time.

 

At the time of its foundation, La Capital was an afternoon newspaper. Newspapers were just forums of political debate with classified ads. Since the beginning, the heading of La Capital included a motto showing a commitment to public opinion: Las columnas de La Capital pertenecen al pueblo, "La Capital's columns belong to the people".

 

On 19 August 1868 the editorial building was at 104 Santa Fe St. After that, La Capital turned into a morning newspaper, and in 1870 it moved to Port St. (now Buenos Aires St.). In 1874 and again in 1887 new printing machinery was acquired. In 1889 the editorial moved to a new building at 763 Sarmiento St. and acquired a French Marinoni reaction printer.

 

In 1903 the newspaper changed the format of its pages, abandoning the large sheet sizes. By 1905 the daily edition had 16 pages, and in 1906 it offered a full-color 28-page illustrated supplement.

Categories: Advertising, Arts & Entertainment, Books & Literature, Business, Careers, Hobbies & Interests, Job Fairs, Job Search, News, Radio, Technology & Computing, Television, Travel

Bionic ID: 696761

Advertising Options

Below are La Capital advertising placement options to consider in your media planning and media buying.

  • E-Newsletter Advertising

    • E-Newsletters
  • Newspaper Advertising

    • 1/2 Page
    • 1/3 Page
    • 1/4 Page
    • 1/6 Page
    • Full Page
    • Per Column Inch
  • Social Advertising

    • Facebook Post
    • Instagram Post
    • Twitter Post
  • Video Advertising

    • YouTube Post
  • Online Display Advertising

    • 300x250 - Medium Rectangle
    • 300x600 - Half Page
    • 728x90 - Leaderboard
    • 970x90 - Super Leaderboard
    • Job Post

Learn More

To learn more about the La Capital program, submit a request for information. Your request will be sent immediately to the NextMark Market Intelligence ad sales team.

Place an Order

To place an order, contact La Capital or order electronically through Bionic Media Buying Software using ID 696761.

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