The State Columbia SC
Reaches 1,300,000 People per Month
The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment to the state of South Carolina. That commitment is upheld by The State’s determined news coverage across multiple delivery platforms that reach a broad audience. The newspaper’s strength is its outstanding journalism covering local news, state, and local politics and an expanded focus on the University of South Carolina athletics through the GoGamecocks.com website, mobile app, and the GoGamecocks print magazine.
Located in the capital city of Columbia, The State's daily politics report, SCPolitics.com, is dedicated to watchdog journalism and keeping the community informed. Columbia is an inviting, fun, growing, and affordable place to live. Nearly 40 percent of the population in Columbia is between 18 and 40 years old, contributing to a young and vibrant culture. GoColumbia invites The State’s readers to learn where to eat, drink, and go in Columbia in a GoColumbia special section published on Thursdays, a GoColumbia page in the daily paper, and a website, GoColumbia.com.
In 2020, McClatchy transitioned to private ownership when it was acquired by Chatham Asset Management. The Chatham acquisition marked the beginning of a new era of opportunity for McClatchy, strengthening the Company's financial position and enabling it to build on its 150-plus year history of independent, community-focused journalism by investing in local newsrooms.
Categories: Apartments, Automotive, Business, Buying/Selling Cars, Buying/Selling Homes, Careers, International News, Job Search, Law, Gov't & Politics, Local News, National News, News, Politics, Real Estate, Science, Society, Sports, Weather
Bionic ID: 312801
Advertising Options
Below are The State Columbia SC advertising placement options to consider in your media planning and media buying.
-
E-Newsletter Advertising
- E-Newsletter
-
Newspaper Advertising
- 1/2 Page - 1/2 Page
- 1/3 Page - 1/3 Page
- 1/4 Page - 1/4 Page
- 1/6 Page - 1/6 Page
- Full Page - Full Page
- Half Page - Half Page
- Per Column Inch - Per Column Inch
-
Other Advertising
- Sponsorship
-
Podcast Advertising
- Podcast
-
Social Advertising
- Facebook Post
- Instagram Post
- TikTok Post
- Twitter Post
-
Video Advertising
- 300x250 - Video Pre-Roll - 300x250
- YouTube Post
-
Online Display Advertising
- 160x600 - Skyscraper - 160x600
- 300x100 - Ruler - 300x100
- 300x250 - Medium Rectangle - 300x250
- 300x600 - Half Page - 300x600
- 728x90 - Leaderboard - 728x90
- 970x250-Billboard - 970x250
- Job Post
Learn More
To learn more about the The State Columbia SC program, submit a request for information. Your request will be sent immediately to the The McClatchy Company ad sales team.
Place an Order
To place an order, contact The State Columbia SC or order electronically through Bionic Media Buying Software using ID 312801.