Precision Reach

Agri-Business & Marketing is in our DNA. Precision Reach™ provides guidance and strategic direction to help our clients get the maximum return on their marketing dollars by applying our hyper-focused niche expertise to our nuanced and custom targeted campaigns.

Our founders have a deep understanding of traditional media in the agriculture industry. They knew that the brands and agencies they were currently serving would be in need of reaching farmer audiences digitally, beyond endemic Ag websites. Shortly after Precision Reach’s launch it became obvious that shortcomings in 3rd party data and look-alike modeling had been generating lots of ad waste when trying to reach tightly focused farmer audiences. As a result of those findings, Precision Reach was acquired by Farm Journal to hone in on optimal farmer audiences to generate high ROI campaigns.

In a digital arena where success is measured by impressions and clicks, Precision Reach™ doesn’t see you as just another number. We see beyond the numbers and we make your business our business. By focusing on a client’s individual needs instead of offering a plug and play, one size fits all paradigm, Precision Reach™ is able to adapt its offerings to meet client demands. If it’s not available currently, we find a way to make it happen.