Causal IQ

Causal IQ is a Programmatic Media company powered by Data Science. Leveraging our proprietary data assets and advanced modeling techniques, CiQ yields unduplicated returns against crucial KPI’s. Our team collaborates with leading brands and agency partners to provide expert guidance on their digital planning, strategies, and execution.

Imagine a world where digital marketing campaigns are seamless, driven by data, and optimized with precision - that's where Causal iQ shines. Rather than target single dimensions of data, Causal IQ employs multi-variate optimization to weigh all attributes within a user’s profile, including negative predictors. CIQ’s unified cross-device profiles (2B globally) combined with leading 3rd party data sources enable us to drive superior results for our clients across all programmatic channels.

Sophisticated consumer targeting: Rather than target single dimensions of data, Causal IQ employs multi-variate optimization to weigh all attributes within a user’s profile, including negative predictors. This predictive analytic approach doesn’t just tell us that a user will engage or convert after seeing an ad, it tells us why.

Unique data and insights not rooted in 3P cookies: Causal IQ’s superior performance-based predictive modeling capabilities allow us to quickly ramp, removing financial risk and delivering exceptional return on investment. Gain valuable insights on campaign performance and how CiQ’s optimized placements are reaching your unique target audience.

Proprietary Cross-Device Profiles: CAUSAL IQ is integrated with over 200 distinct data providers, which combined, provide data to over 2B+ global CIQ profiles for targeting. The Causal IQ Master Profiles (MP) are created in wiDMP. Causal iQ leverages a modeled approach, which combines data points to make reasonable assumptions about device ownership in a privacy -focused manner that respects a user’s choice to opt out of third-party tracking.

Campaign Tactics

Awareness:

Objective: To increase brand awareness and reach new audiences.

KPIs: Impressions, reach, viewability, engagement rate, brand lift.

Consideration:

Objective: To drive consideration and engagement with the brand or product.

KPIs: Clicks, click-through rate (CTR), engagement rate, cost per engagement (CPE), cost per landing page visit, lift in consideration, lift in purchase intent.

Conversion:

Objective: To drive LF actions such as conversions and/or sales.

KPIs: Foot-Traffic, Sales Lift, Conversions, conversion rate, return on ad spend (ROAS), cost per acquisition (CPA)

Loyalty:

Objective: To increase customer loyalty and retention.

KPIs: Clicks, click-through rate (CTR), engagement rate, cost per engagement (CPE), cost per landing page visit. Client-side metrics: Repeat purchase rate, customer lifetime value (CLV).

Advocacy:

Objective: To increase brand advocacy and word-of-mouth marketing.

KPIs: Clicks, click-through rate (CTR), engagement rate, cost per engagement (CPE