Prima TV

The Clever Group , owner of the Prima TV station, has already started a large-scale action to improve the technical means for broadcasting in Full HD standards.

Simultaneously with investments in increasing the quality of broadcasting standards, the new management team is working intensively to finalize a program schedule adapted to the wishes and expectations of a large category of loyal viewers.

In addition to established titles, Prima TV will offer a new collection of entertainment programs, films and series, with the station's managers negotiating with independent production companies from Romania, but also for the takeover of international formats.

The television's editorial line will remain in the infotainment area, with informative shows (Focus), films, series and quality entertainment productions.

In recent years, the Clever Group has managed to establish itself on the Romanian media market, developing a series of courageous projects in the local television market, but also in the online environment.

The Group's management aims to occupy a unique position in an extremely competitive climate, and the development strategies of its media products follow an integrated and simplified procedure with the assumed goal of delivering a "state of the art" solution in terms of the video content offered, the quality of the programs and their diversity.