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Sierra Sun

The Sierra Sun operates out of The Lift at 10266 Truckee Airport Rd., in Truckee, Calif.

The Sierra Sun, formerly the Truckee Sun, and its predecessors have been published in Truckee since 1869. According to some fact and a little fiction, the Sun debuted as the Truckee Tribune in 1869 by N.W. Ferguson. E. B. Boust was the first editor.

The paper had a long string of owners and editors until the early 1930s, when then-publisher Stanley Bavieer — an ardent Democrat — appended the title to the Truckee Republican and The Sierra Sun. He was killed in an automobile accident while holding the dual title of publisher and editor.

 

In 1936, Walter Barrett purchased the paper and owned it until March 21, 1967. At that time, the Sun was purchased by Scripps League Newspapers. The Sun became twice weekly for several years.

 

In 1980, the Sun became property of Mount Rose Publishing Company, a corporation headed at the time by Philip Swift of Swift Newspapers Inc. (now Swift Communications, Inc.) in Carson City; and James McClatchy, chairman of the board of McClatchy Newspapers.

 

In 2022, Swift Communications, which includes the Sun’s sister paper Tahoe Daily Tribune, was purchased by Ogden Newspapers.

 

The Tahoe World represented the other newspaper that became part of Mount Rose Publishing Company. That arrangement continued until 1998, when McClatchy’s interest was bought out, and Mount Rose Publishing Company became solely owned by Swift.

 

Prior to moving in 2014 into its main Truckee location at the Pioneer Center, the Sun was published for 15 years from offices on Deerfield Drive on the west end of town, and 15 years before that from offices in the Westgate Center on Donner Pass Road.

Categories: Advertising, Arts & Entertainment, Books & Literature, Business, Careers, Commentary, Job Fairs, Job Search, Law, Gov't & Politics, Local News, National News, News, Politics, Real Estate, Science, Society, Sports, Weather

Bionic ID: 686906

Advertising Options

Below are Sierra Sun advertising placement options to consider in your media planning and media buying.

  • E-Newsletter Advertising

    • E-Newsletter
  • Magazine Advertising

    • 1/2 Page
    • 1/3 Page
    • 1/4 Page
    • 1/6 Page
    • Best Of
    • Full Page
    • Healthy Tahoe
    • Tahoe Bike & Rec
    • Tahoe Magazine
  • Newspaper Advertising

    • 1/2 Horizontal
    • 1/2 Page - 1/2 Page
    • 1/2 Vertical
    • 1/3 Page - 1/3 Page
    • 1/4 page - 1/4 page
    • 1/4 page Horizontal
    • 1/4 page Vertical
    • 1/6 page - 1/6 page
    • 1/8 page Horizontal
    • 1/8 page Vertical
    • Double Truck (spread)
    • Full Page - Full Page
    • Per Column Inch
  • Other Advertising

    • Events
    • News
  • Search Advertising

    • Search Legal
  • Social Advertising

    • Facebook post
    • Instagram post
    • Twitter post
  • Video Advertising

    • video production
    • YouTube Post
  • Online Display Advertising

    • 1600x2400 - Parallax
    • 300x250 - Big Box - 300x250
    • 728x90 - Leaderboard - 728x90
    • 970x250 - Marquee - 970x250
    • 970x90 - Super Leaderboard - 970x90
    • Job Post

Learn More

To learn more about the Sierra Sun program, submit a request for information. Your request will be sent immediately to the Swift Communications ad sales team.

Place an Order

To place an order, contact Sierra Sun or order electronically through Bionic Media Buying Software using ID 686906.

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