NBC Sports
NBC Sports is an American sports programming division for NBCUniversal, a division of Comcast, that is responsible for all sports broadcasts on their broadcast network NBC, the cable channels NBC owns and on Peacock.
The division was founded on May 17, 1939 and is officially owned and operated by NBCUniversal's subsidiary NBC Sports Group. Formerly operating as "a service of NBC News", it broadcasts a diverse array of sports events, including Big East basketball, Big Ten football and basketball, NASCAR, the National Basketball Association (NBA), the National Football League (NFL), Major League Baseball (MLB), Notre Dame football, the Olympic Games, PGA Tour golf, the Premier League, the Tour de France and Thoroughbred racing among others.
With Comcast's acquisition of NBCUniversal in 2011, its own cable sports networks were aligned with NBC Sports into a part of the division known as the NBC Sports Group.
In 2026, NBCUniversal spun off most of their cable channels to form Versant and NBC Sports may still produce Olympics coverage and other selected telecasts on those networks.
Categories: Advertising, Arts & Entertainment, Auto Racing, Baseball, Bicycling, Boxing, Business, Football, Golf, Horse Racing, Martial Arts, NASCAR Racing, News, Olympics, Pro Basketball, Pro Ice Hockey, Shopping, Sports, Television, Tennis, World Soccer
Bionic ID: 327035
Advertising Options
Below are NBC Sports advertising placement options to consider in your media planning and media buying.
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E-Newsletter Advertising
- E-Newsletter
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Podcast Advertising
- Podcast Spot
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Social Advertising
- Facebook Post
- Instagram Post
- Twitter Post
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Television Advertising
- TV Spot
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Online Display Advertising
- 507x285 - Banner
- 775x437 - Banner
Learn More
To learn more about the NBC Sports program, submit a request for information. Your request will be sent immediately to the NBCUniversal ad sales team.
Place an Order
To place an order, contact NBC Sports or order electronically through Bionic Media Buying Software using ID 327035.